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Racing Fans Show Off Their Support Through NASCAR Merchandise


With television revenues, sponsorships, and licensed NASCAR merchandise sales numbers are off the charts! While corporations are spending more than $1 billion per year for NASCAR sponsorships, NASCAR merchandise sales have exploded topping $2 billion annually with no end in sight.


2006 NASCAR Jeff Gordon Leather Sofa


This officially licensed leather sofa features an internal upholstery frame made with heavy-duty engineered hardwood with "no-sag" wire suspension to preserve longevity. Team colors feature graphics that are comprised of thousands of densely packed embroidered stitches. This fantistic design can be had for around $1799.

You cannot find more loyal and brand-conscious fans than with NASCAR; especially when it comes to the make of car they drive everyday and cheer for at the race track. The truth is, most fans develop a connection with their favorite driver based on the brand of car he drives.


Tony Stewart Proscan 100 Scanner- NASCAR Scanner


You won't miss any of the action at the race with this Proscan 100 Scanner and Headset combo pack from Upsales. This officially licensed combo pack includes: ear buds, a matching noise reducing headset, a lanyard, a belt clip, 2 AA batteries, and a Proscan 100 professional quality scanner that is built for track use, can store up to 100 frequencies, and scans in the 450-470 MHz range

Whether fans are cheering for Chevrolet cars or the #24 car(Jeff Gordon), they can find an assortment of jackets , tee shirts, hats , blankets, diecast cars , sunglasses, bobble head dolls, or other collectibles available from a host of NASCAR licensed manufacturers like Chase Authentics, Racing Champions, Jax, Team Caliber, and JH Design.


Dale Earnhardt Jr. Full Size Bedding Ensemble


Everyone will know that you're a die-hard fan when they see this Dale Earnhardt Jr. full size bed in the bag set up in your room. This officially licensed full size set includes: a flat and fitted sheet, comforter, bed ruffle, pillowcases and shams. Each item in the set is made with a soft blend of cotton and polyester for a comfortable feel against your skin, and proudly displays printed images of the driver's replica signature and car number. This set retails for around $149

NASCAR apparel has been surging in popularity in recent years although tee shirts, hats, NASCAR jackets , ect. have always been strong sellers. NASCAR clothing makers have been working overtime to roll out expanded product line items that include original artwork and creative concepts.

Apparel is a huge part of the NASCAR merchandise market! It is big trackside, in retail stores, and online. A measure of its' success can be seen at any NASCAR racing event, where you will have a hard time finding a fan not wearing some kind of NASCAR apparel. Racing fans just Love NASCAR!


Race Day Stadium Seat Cushion


This 14 X 14 X 1.5" seat cushion includes a nylon shoulder strap and handle for easy carrying and has 5 storage pockets to carry essentials. When the cushion is set up for use, the tote hangs down in front for easy access. The seat strap is used to secure the cushion to the bleacher seat.

Within the big NASCAR merchandise marketplace a few robust submarkets are turning heads. NASCAR collectibles and memorabilia items are very poplular offering a potpourri of products such as diecast cars, autographed photos, race used memorabilia, and commemorative Dale Earnhardt Sr. items.


Dale Earnhardt Sr. "The Intimidator" 8'X8' Canopy


You will find many uses for this product. You just take it out of the box, unzip it from the nice carrying bag, which comes with a shoulder strap for easy carrying. Once you get it out of the bag you simply spread the legs apart and it snaps into place. Then you place the top on and strap it down with a strap on each leg. You can adjust the height of the canopy to 3 different heights, with a clearance anywhere from 4-7 foot. This model retails for about $239.

The business of NASCAR merchandise exposes a direct connection between fans buying products and the teams they support. This support helps the driver and his teams perform better on the race track as much of team's product revenue is turned around and put back into the race team. This connection is one that NASCAR fans readily acknowledge and that is...what it's all about!

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