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A Smart Collector's Guide to NASCAR Collectibles

Understanding NASCAR Collectibles

Enthusiastic, devoted NASCAR fans who come from all walks of life can't get enough of their favorite drivers whether at the racetrack, on television or through NASCAR collectibles.

NASCAR collectibles are relatively new to the sports memorabilia market. According to experts the NASCAR market for merchandise and memorabilia is experiencing more dynamic growth than any other sport.

Some of the more poplular collectibles are diecast cars, trading cards, photographs, collector plates, teddy bears, wall clocks, and keychains.


2005 Wheels American Thunder Head to Toe #048/125 Bobby Labonte
This collector's trading card features actual pieces of Bobby Labonte's raced-used and driver worn hat and shoe.


Jeff Gordon 24 Driver Suit Bobble Head
This hand crafted, highly detailed collectible
is 7.5" tall, limited edition and hand
numbered on the bottom.

Michael Waltrip Wall Clock
23" X 11" Limited Edition of 2,500 #CA249


Every day, hundreds of NASCAR fans start collecting NASCAR memorabilia. Every collection is unique and valuing them can sometimes be difficult in a market that changes based on driver and team actions on or off the race track.

The following are simple ways to evaluate NASCAR collectibles you own or desire:

Signed or Unsigned
There will be a substantial difference in value between NASCAR collectibles and memorabilia that are signed by driver and those that are not.

The Driver Who Signed It
The popularity or success of a specific driver will play a critical role in guaging the value of your collectible. Retired drivers with successful careers will add alot of value to your collectible with their signature.

Another variable to consider is the amount of NASCAR collectibles or memorabilia that a driver signs in their lifetime. NASCAR memorabilia collecting operates on the principle of supply and demand. A limited supply of a poplular driver's signature collectibles will result in higher demand and prices for those items.

Tony Stewart-2006 Pepsi 400 Champion
8x10 Photograph with Autographed Plate
& Tire

This collectible contains a Tony Stewart
autograph and an actual piece of race-winning tire from July 1, 2006. Limited Edition of 120.

Multiple Drivers Signing a Collectible
The market is unpredictable when it comes to multiple signature collectible items. Appraisers may disregard lesser "value" signatures and value an item based on the "quality" of the NASCAR driver who signed it. Some collectors feel that extraneous signatures actually distract from the main "star" signature and devalue the collectible. A famous example contradicting this assessment is the Robby Gordon race used and thrown helmet that brought in a whopping $51,000 at an ebay charity auction in 2005.

Gordon and his helmet gained national attention when it was thrown at the car of Michael Waltrip in a sign of frustation after Waltrip wrecked the No.7 car driven by Gordon under caution. The helmet was signed by both Robby Gordon and Michael Waltrip.
Types of NASCAR Collectibles Make a Difference
In the NASCAR sports collectibles market the uniforms, hats, gloves and helmets will always be big sellers. They make sense, they look cool, and it’s hard not to get a thrill holding a race used driver helmet, no matter how old you are. However, in recent years NASCAR has begun offering official race-used items that are highly prized by collectors. These items are available directly from reliable memorabilia dealers like Mounted Memories.

Not all collectibles are equally popular. Some collectibles are better suited for kids (NASCAR Teddy Bears) or for household use (Driver blankets, throw pillows, keychains). Many collectibles display signatures very well while, for others, it is impossible.

Authenticity-Prove It!

The internet has made selling forged NASCAR collectibles and memorabilia incredibly simple, with dishonest criminal dealers sometimes not sending the items pictured or faking their own certificates of authenticity.

The company www.psacard.com is the number one company for sports memorabilia authentication. Authenticating items within a collection is the most important thing you can do to maximize its worth. Consumer consciousness about sports memorabilia fraud is on the rise as even novice collectors are starting to think twice before touching unauthenticated merchandise. Few online retailers have a guaranteed authentication system such as www.marqueeprosports.com. All signed items are witnessed by a third party, and inventories from the signing session are signed-off by the witness and the athlete. The witness then affixes a unique, numbered hologram to each item and it is registered in a database, thereby insuring it’s authenticity can be checked and verified. This hologram system has been adopted by most major sporting industries and is quickly becoming the standard for collectors fearful of fraud. In the long term, it pays to certify that your collectible is authentic.

Preserving Your NASCAR Collectibles

Preserving your collection is all about location. The long term, harmful effects of Ultraviolet rays on your NASCAR collectibles cannot be overemphasized. Sunlight will damage your items. Fluorescent lighting can also cause UV damage and fading at a more gradual pace. Lighting under 60 watt incandescent light bulbs is harmless and will keep your collection looking totally amazing.

Another component that affects the longevity of your sports collectible is how you frame that item. This is a concern if purchasing and displaying signed NASCAR photos or signed trading cards. Professional framing may be pricey but it is absolutely essential when keeping these flat collectibles in mint condition, especially if you want to display them. If you didn’t purchase your collectible pre-framed, look for a framer who specializes in sports collectibles; they do exist! Don’t go to your local store and buy any photo frame. There are a few kinds framing considerations that could diminish the collectible’s value; for instance cheaper paper in the matting of the frame may contain high volumes of acid that will stain and fade your signed collectible. Finally, your NASCAR collectible being framed should never touch the glass part of the frame. This can cause smudging and staining.

If you have a serious signed NASCAR photograph or trading card collection and you do not have space to frame and display them all, plastic storage sheets in binders are a popular alternative, also allowing for portability. Be sure to buy sheets with the PVC free logo to keep those autographs intact on the actual photographs. If you buy cheap storage sheets, the ink from the autograph can rub off on the sheet, lowering the quality of your autograph.

NASCAR'S skyrocketing popularity is unprecedented as dealers can’t stock enough NASCAR collectibles. While the market races to catch up, there are some great deals to be had. Jeff Gordon, Dale Earnhardt Jr, and Tony Stewart are the big guns in the NASCAR collectibles market, and scoring a signed photo or miniature car by any of these drivers would be a great addition to your collection. As NASCAR fans worldwide are still coming to terms with the death of superstar, Dale Earnhardt Sr.,commemorative items featuring this legend are extremely popular.

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